Popular Coupons Hurt Bed Bath & Beyond
As consumers came to rely on Bed Bath & Beyond's popular 20%-off coupons, the company's profits are feeling the pain.
Articles by Patty Odell
How Ballard Designs, Georgia Aquarium Use Social to Drive Digital
Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
Twitter Makes it Easier to “Buy Now”and Sell via a Tweet
witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.
10 Hot Tips to Turn Creative Ideas into Reality
This slide show goes into some detail to help us restart generating creative ideas and turn those concepts into reality.
Unilever’s Keith Weed on how his Massive Marketing Department Churns
Keith Weed is at the top of the marketing chain at Unilever managing 6,000 marketers. He gives us a behind-the-scenes look at the operations.
New App Pays Selfie Takers for Consumer Insights and Ad Opps
Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.
Walgreens Tests Exercise Wearables to Reward Loyal Customers
Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It's testing exercise wearables to reward customers?
Less TV, More Emojis and Apps when Marketing to Millennials
This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.
Q&A With GE’s New CMO, Linda Boff
In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.
Making the Most of Networking at Conferences
We all know that attending a conference can be a great place for learning and networking. Here's 7 hot tips to make your time more productive.
- «Previous Page
- 1
- …
- 87
- 88
- 89
- 90
- 91
- …
- 131
- Next Page»
