Patty Odell
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Agencies
Reebok Shuns Facebook, Finds Fame in Instagram
Here’s the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.
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Agencies
Plan to Revive Smith Bros. Cough Drops Fails
This article, from the Chicago Tribune, where Smith Bros. has been based, shares the history and, the rise and fall of this iconic brand.
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Social
Instagram Reigns for Ads Among Marketers
Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.
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Agencies
The Appeal of Photo Booths for Social Sharing
Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.
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Agencies
The Four Pillars of Sour Patch Kids Success
Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom.
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Acquisition
MasterCard Transforming from Payments to Lifestyle Brand
When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how.
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Agencies
Popular Coupons Hurt Bed Bath & Beyond
As consumers came to rely on Bed Bath & Beyond’s popular 20%-off coupons, the company’s profits are feeling the pain.
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Agencies
How Ballard Designs, Georgia Aquarium Use Social to Drive Digital
Join us to learn the “5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
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Agencies
Twitter Makes it Easier to “Buy Now”and Sell via a Tweet
witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.
