Patty Odell
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Events
Sports Brand, DryWorld, Forgets to Give Models Pants
Another brand has landed itself in a kettle of controversy over its sponsorship deal.
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Agencies
Target + Gwen Stefani, the Latest Live TV Event
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
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Agencies
Do you Emoji?
Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here’s 7 examples of how brands like Bud Light and Smithsonian use them.
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Agencies
Coke’s Shrinking Packaging Improves Margins
The Coke initiative to drive consumption of smaller serving sizes—available in both cans and the iconic glass bottles—is working.
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Agencies
Nestlé Waters CMO on its Social Media Marketing Strategy
Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.
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Agencies
SAP CMO on Tackling the Super Bowl
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
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Agencies
Peyton Manning Plugs for Bud
Peyton Manning calls out Budweiser during his post-Super Bowl interview. A real win for the brew.
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10 Ways to Improve Marketing Campaigns
Forbes.com has 10 tips add to your marketing strategies, specifically to your marketing campaigns.
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Agencies
Patrón Tequila, Dominant, Yet Fights Authenticity Challenge
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
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Agencies
How to Extend the Lifecycle of Content: 5 Tips
Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.
