Sports Brand, DryWorld, Forgets to Give Models Pants

Posted on by Patty Odell

sponsorship dealAnother brand has landed itself in a kettle of controversy.

Canadian company DryWorld Industries, as part of a five-year sponsorship deal with a Brazilian soccer club, held a fashion show of sorts that is being called sexist. The event showed young woman modeling new soccer shirts and little else. Anger quickly took off on social media. It’s all spelled out here.

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