Patty Odell
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4 Steps to Develop Your Leadership Skills
The Muse gives us four ways to develop your leadership skills at your current job so you don’t have to jump ship.
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Agencies
Is a Racist Laundry Detergent Ad Really Ok to Air in China?
A racist laundry detergent ad appears to play well in China, but not online.
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Agencies
Red Bull + GoPRO = Extreme Marketing
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
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Agencies
New Study Looks at Effects of Sensory Marketing Tactics
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
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Agencies
Airbnb Community-Curated Content Shapes Marketing
Airbnb has upped its strategy to use community-curated content to help drive sales and get word out about all the host homes it markets across the globe.
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Agencies
17 Threats to the Agency Model
The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.
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Agencies
Ad Agencies Post-it-Note War
Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.
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Agencies
Marriott VP Digital Marketing on Digital, Apps and Guests
Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.
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Acquisition
4 Must Do’s to Successful Cross-Channel Marketing
Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.
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Agencies
Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation
Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.
