Red Bull + GoPRO = Extreme Marketing

Posted on by Patty Odell

It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.

red bull and go proThe world’s top seller of caffeinated energy drinks, Red Bull is a major sponsor of automobile racing, BMX, skateboarding and other sports in which athletes widely use GoPro’s devices to record their often extreme accomplishments, according to Reuters.

“First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull’s portfolio of productions and live broadcasts,” said Dietrich Mateschitz, founder and CEO of Red Bull in a press release.  “As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.” Read on …

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