We’re all cross-channeling to meet up with customers in their own online, offline, device and channel universes. But the question is: are we managing those multiple channels successfully?
Steve Olenski at Forbes.com dives into the four key strategies for success including, visibility and measurement, a real challenge for CMOs in cross-channel marketing. His article includes links to important research that helps us understand challenges to personalization, expected lifts in sales and other important information related to successful cross-channel marketing. Read on
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