Patty Odell
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Agencies
Twitter Bloggers Offered Service to Monetize Branded Videos
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
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Agencies
Honey Bunches of Oats Launches “THIS. IS. EVERYTHING.” Campaign
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.
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Agencies
How to Successfully Connect with Insta-Communities
Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.
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Agencies
5 Recent Major Moves to Leverage for Your Marketing Strategy
Lessons learned for you to apply to your own marketing strategy and campaign work.
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Agencies
Marketing to the LGBTQ Community: How to Get it Right
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
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Agencies
Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
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Agencies
Michael Phelps Mix-up on SI’s Cover: Nike or Under Armour?
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?
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Agencies
McDonald’s Puts Activity Trackers in Happy Meals
McDonald’s Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
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Agencies
Are you Ready for the Massive Technology Shift? Survey
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
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Agencies
PepsiCo is Exclusive Twitter Promoted #Stickers Partner
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
