Patty Odell, Author at Chief Marketer

Marketing Teams Valued, But Need to Market Themselves Better: Survey

Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves.

Coca-Cola's 2016 Olympic commemorative Coke bottles.

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Coca-Cola’s Olympic Marketing Director on Marketing at the 2016 Games

James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.

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Childish or Relatable? Emojis Run the Gamut in Brand Marketing

Emoji use by brands has taken off in marketing, but what’s the payoff: annoyance or appreciation?

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Parents Share Love in Dear GapKids Back-to-School Videos

GapKids is out with a series of videos titled Dear GapKids that show kids heading back to school in various scenarios and parents weighing in.

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Is Your LinkedIn Profile Recruiter Friendly?

It’s important to make sure your page and LinkedIn profile is up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making.

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Red Flags Shoot up after $1 Billion Deal for Dollar Shave Club

When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country.

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Marketing Leaders Weigh in on 12 Key Attributes for Digital Marketing

In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.