Content Marketing Takes JetBlue to New Heights

Posted on by Patty Odell

One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”

Jet Blue Content Marketing
Jetblue|Flybabies is one in a series of content marketing videos that takes on real-life issues that make passengers uncomfortable.

Creative and compelling content has helped the airline resonate with both loyal customers and prospects. This article from Newscred shares a number of recent JetBlue campaigns that offer ideas and tips on how we can all make our content marketing campaigns better.

A series of videos tackles several topics that all airline passengers can relate to such as “Flight Etiquette” (don’t bring that egg-salad sandwich on board), “Flybabies” (flight credits when a baby cries: yes, you read that right) and “HumanKinda” (a promotion that encouraged a flight of 150 people to agree on one destination for a free roundtrip flight).

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