Patty Odell
-
Agencies
What Agencies Can Learn from Recent “Big Pitches”
5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.
-
Agencies
Why the “Most Interesting Man in the World” was Sent to Mars
Dos Equis introduced a new, younger “Most Interesting Man in the World” who will be more adventurous to engage Millennials.
-
Agencies
What you Need to Know about Pay Your Selfie?
For brands, Pay Your Selfie lets them monetize selfies in an everyday way
-
Agencies
Amex Ups Game at U.S. Open with Augmented Reality Experience
The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.
-
Agencies
The Psychology of Successfully Marketing to Millennials: Infographic
This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.
-
Agencies
Heineken Helps Restore Abandoned Miami Marine Stadium
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.
-
Agencies
Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
-
Agencies
How LOLA Stands Out Among Tampon Marketers: Founder Alexandra Friedman
Alexandra Friedman, one of the pair of college friends who founded LOLA, talks about what makes its tampons the better alternative.
-
Agencies
How to Create Branded Video that Converts
Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.
-
Agencies
Avocados from Mexico Campaigns to Join Kids for Breakfast
Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.
