McDonald’s just doesn’t give up. It continues to push back hard against the naysayers who put the blame squarely on fast-foot restaurants and junk food manufactures for the steady rise in obesity among U.S. adults and children.
McDonald’s began offering fruit and Go-Gurt with kids Happy Meals and cut back on the french-fry portion size. In January, the company announced that it had sold 2 billion fruit and yogurt sides in its Happy Meals, a happy moment for McDonald’s. It has added fresh salads and other lower calorie items to its menus and has marketed heavily to get the word out that it is offering more healthful options, in addition to its popular Big Macs and other higher-calorie food items.
In its latest effort, the chain has exchanged plastic and plush toys in kid’s Happy Meals with activity trackers. The McDonald’s Step-It fitness trackers are available for a limited time with the idea to get kids to get moving. Get the details.
McDonald’s is also a longtime Olympic sponsor and athletes at the 2016 Rio Games can’t wait to line up to order—no, not the fruit and yogurt—Big Macs and Coke’s all free for athlete’s in the athlete’s village. They, of course, have to watch what they eat when competing, but they see the fast food as a real treat, a reward they earned for hard-fought wins and they line up in droves to get it.