Patty Odell
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Agencies
Lessons From Trump’s and Clinton’s Marketing Strategies
Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump’s and Clinton’s marketing strategies have shaped the polls.
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Agencies
Cultural Nuances Influence 3rd-Generation U.S. Hispanics Brand Perception: Yahoo Report
A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.
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Agencies
As a Marketer, Do you get Introduced as a Publicist?
Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has written this article explaining the difference.
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Agencies
Almost Half of Millennials Are Blocking Ads: Survey
It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.
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Agencies
Fritos On-Pack Code Offers Garth Brooks Download
Fritos and Garth Brooks offer exclusive deal through on-pack code.
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Agencies
Avon #BeautyBoss Campaign Targets Millennials
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
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Agencies
GE, Adobe Share Wisdom of Snapchat Strategies
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
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Agencies
Ronald McDonald in Hiding as Creepy Clowns Scare Kids
Ronald McDonald is in hiding after frightening looking clowns began terrorizing kids across the country.
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Agencies
A Vote for Charlie the Tuna is a Vote for Change
Charlie the Tuna, StarKist’s official spokes-fish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo.
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Agencies
Free Coffee if You Keep Your Hands on the Wheel
Toyota’s Driving Barista was developed to prevent even more people from being killed in cell-phone related car accidents in Japan’s Aichi Prefecture.
