Almost Half of Millennials Are Blocking Ads: Survey

Posted on by Patty Odell

It is clear that Millennials do not like advertising and now a new survey has found that this group uses ad blockers on at least one device—laptop or smartphone—to avoid the marketing pitches.

Millennials block adsThe survey, by Anatomy Media and reported by eMarketer, found that nearly half of respondents (46%) said they use an ad blocker on their desktop, and 31% said they have one on their mobile device.

The report goes on to report that Millennials are blocking ads at a growing rate, and includes stats on the frequency with which mobile media users across the globe receive unsolicited and spam messages via SMS or text compared to messaging apps. Read the article …

Related articles:

Slowing the Threat of Ad Blocking: 5 Ideas
Can Marketers Learn to Love Ad Blocking?

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!