Patty Odell, Author at Chief Marketer

The Pressure is On for CMO’s to Detect/Thwart Disruptors

The burden is once again on the CMO to play an active role in disruptive marketing: To keep watch on emerging threats from disruptors.

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The Best Time to Post on Social: Report

If you’re wondering what is the best time to post on social those wonderful marketing tweets and other social content you’ve been working on, this report is for you. TrackMaven tracked millions of social posts from more than 17,000 brands across the globe to understand what the best time and day are to post. Here […]

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Shake Shack’s Edwin Bragg on the Key to its Marketing Success

Shake Shack has a huge, active and vocal social media following with 300,000+ Instagram followers who love to post and share. Edwin Bragg shares how it happens.

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Nescafé “Mug Chain” Engages 15 Million

So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media?

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Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg

Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.

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Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard

Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.

Agencies

American Airlines Shows Off its Chicago Cubs Fandom

America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs.

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Mike’s Pop-Up Shops Offer HARDER Barrel Lemonade Tattoos

Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.

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10 Tips to Set Your Content on a Viral Trajectory

There are 10 important qualities that must be in place before your content can go viral.

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NASCAR CMO Jill Gregory on Challenges to Keep Loyal Fans

NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.