Mike’s Pop-Up Shops Offer HARDER Barrel Lemonade Tattoos

Posted on by Patty Odell

Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with help from acclaimed tattoo artist Lalo Yunda.

Mike's Harder Barrel LemonadeThe artist created one-of-a-kind tattoo designs that appear on the new seasonal flavor limited-edition collectible cans. Yunda appeared on season two of Spike TV’s “Ink Master” and recently opened his own studio, House of Monkey Tattoo, in Brooklyn.

To reach Millennials, two pop-up shops sprung up in Los Angeles (Oct. 13) and New York City (Oct. 20) where people could get tattooed “on the spot” by choosing one of the HARDER-inspired tattoos—skull, snake, dragon horse.

“Tattoo culture embraces the fact that the riskiest artwork is both painful and permanent, and HARDER has an incredible respect for that mentality,” Sanjiv Gajiwala, vice president of marketing, Mike’s Hard Lemonade, says. “By collaborating with artists like Lalo Yunda, we’re asking HARDER fans to push conventional boundaries by going even harder – not only with bold, intricate tattoo designs but as they live their truth out loud every day.” Get more details…

Related articles:

Fruit of the Loom Tricks Shoppers at Pop-Up Shop
PetSmart Pops-Up Doggy Ice Cream Social


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!