NASCAR CMO Jill Gregory on Challenges to Keep Loyal Fans

Posted on by Patty Odell

NASCAR fans are arguably the most brand-loyal fans around. They come to the races. They know who the official NASCAR sponsors are and studiously purchase those brands’ products. However, some NASCAR fans are pulling away because of the costs to travel to racetracks, NASCAR rule changes and disappointment with the at-track entertainment and experiences, according to a July article from USA Today.

Jill Gregory, CMO, NASCAR
Jill Gregory, CMO, NASCAR

The challenge then for the CMO is to not only keep those loyal fans happy and passionate, but to attract new fans to the sport.

Jill Gregory, senior vice president and CMO of NASCAR, spoke with Inc. about that challenge and why the racecar drivers are the unifying force. She also talks about the brand’s major shift to lead marketing with digital and social content, including on, apps and social media and other topics. Get the details here …

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What You Can Learn From NASCAR’s Live Event Strategy


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