KFC’s Chief Marketing & Innovation Officer on Personal Lessons Learned
Jennelle Tilling shares advice and proven tips she has learned along her 25 years in marketing that helped her to be successful in her job.
Jennelle Tilling shares advice and proven tips she has learned along her 25 years in marketing that helped her to be successful in her job.
Getting your social content seen can be a herculean task. The good news is that seven agency execs from the Forbes Agency Council have some advice for you.
The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.
The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors. Its fans really came through and voting is now underway.
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
CMOs are the first to go if growth doesn't hit the target.
Look no further for a top-notch agency. Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services.
Zagat's "Tiny Café" pop-up shop offered samples of mini morsels of foods served by some of New York City's finest restaurants.
Here are seven creative content marketing strategies that have proven to work in digital.
More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.