L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation, restructuring the marketing department and testing media buying in-house.
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation, restructuring the marketing department and testing media buying in-house.
Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign in market under a creative platform that inspires women to own or reject negative labels.
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.
Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.
In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.