Ivan Pollard out at Coke as CEOs Search for “Whole-Brained” CMOs
CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices.
CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices.
Kroger is not about to be infringed on by the likes of meal-delivery services Blue Apron and Purple Carrot—it is going big on its own Prep + Pared meal kits.
Mars Chocolate, Wrigley, Nestlé and others are spending millions to reduce sugar in their products without compromising taste.
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother's Day messages.
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3.
Oreo has flavor contests in its DNA, and the #MYOreo Creation Contest is setting a high standard.
Airbnbmag is Airbnb's latest marketing ploy to share its message that you can feel at home anywhere you go in the world
Dove's Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging.
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.
Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.