Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
Mary Meeker's latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
The Harvard Business Review outlines four steps CEOs should put in place to ensure their relationship with CMOs has a positive outcome for both parties.
Hear from Donate Life America and The Martin Agency on how they got "The World's Biggest Asshole" campaign over the lumps and hurdles and into the marketplace.
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
Learn how to drive webinar registrations and attendance, deliver an engaging presentation, parse out the best qualified leads and drive on-demand viewing.
Marketers from AT&T, P&G and Unilever share thoughts and personal experiences that drove them to change how their campaigns go to market.
The new CEO Arthur Sadoun let employees know of the new rule through a memo reportedly leaked to the press.