Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.
Articles by Patty Odell
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
“Whatever Froots Your Loops” Takes on Bullying with United Way
A local campaign teaches kids about bullying through fun activities and discussions.
Multigenerational Workforce Increases Innovation, Poses Some Communication Challenges
A multigenerational workforce has its pros and cons, but most respondents to a new survey say it's a good thing.
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.
Catch Up on July’s Greatest B2C Reads
From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need some tips or advice on converting customers or rewriting your org structure? We've got that too!
Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how its first experiential event came to be and how it all went down.
Tweet Storm Brews Over “Urban Renewal Brewery” Name
Things don't always go as planned, do they?
Domino’s Enters Esports with Other Heavy Hitters
Domino's has signed on as a presenting partner of Gfinity, scoring exclusivity within the quick service restaurant sector.
BK Stunt Tackles Unfairness of Pink Tax
Using one of its restaurants as a back drop, Burger King filmed unsuspecting female customers as they were charged more than men for the same box of fries.
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