Tune up Your Experiential Marketing for 2012
As the event-marketing season gets underway here
Articles by Patty Odell
A Cracker Sandwich Builds Sales One Local Event at a Time
The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.
January’s Greatest Hits
Snowed under in January? Now's a good time to catch up on the Top 10 most widely read articles from January 2012.
KFC Shares its Social Media Strategy: Q&A
KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.
Tips to Launch Successful Mobile Promotions
Here are some expert tips to take before you develop and launch your mobile marketing campaign.
Four Tips for Structuring Employee Incentive Programs
Four tips to help companies structure effective incentive programs.
Marketers Help Consumers Stick to New Year’s Resolutions
Trying to get consumers to change their habits for the better is an annual first-quarter ritual
Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages
In a short-term program from Starbucks, customers can download an app and send Valentine
Can a “Great For You” Food Label Build Loyalty?
Walmart adds "Great For You" icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?
Loyalty Beyond Reason
Would you give up your spouse just to keep your status in a loyalty hotel program? Would you choose your hotel loyalty card over your wife if you had to pick just one thing to travel with? If you
