Five Wrong Turns in Multicultural Marketing and How to Make Them Right
Here are five wrong turns we
Here are five wrong turns we
SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.
Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.
The "Sprite Showdown Amateur Dunk," has a new name this year, the "Sprite Uncontainable Game", and expands its search beyond just basketball players who can slam-dunk.
Bennigan's, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a "Pub in a Box."
Does it make sense for your brand to run a sweepstakes on Facebook? Here's some sound advice.
Bloomingdale's has introduced a loyalty program, simply called "Loyallist". The program rewards shoppers with points for every dollar they spend.
Burt's Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
Wienerschnitzel, claiming to be the world
Everyone should be outraged by the "falling man" ads for the new season of "Man Men".