Articles by Patty Odell

A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows

At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago

Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group's TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round

Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.

Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school

Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It's asking them, through…

A new national study from the Shopper Technology Institute has enlightened us on retailer's use of social media.

Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:

Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.

One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,