Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.
Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.
The Chop House lets customers check in for a free glass of wine, but the waiter is out of the loop.
Mobile road shows are one way B2B marketers can get their brand in front of audiences in a controlled environment.
Experiential marketing agency All Terrain recently hired a senior manager of talent management, Karen Curran, to acquire, develop and retain top talent.
TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.
Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.
This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign.
Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.
