Loyalty Beyond Reason

|  by Patty Odell

Would you give up your spouse just to keep your status in a loyalty hotel program? Would you choose your hotel loyalty card over your wife if you had to pick just one thing to travel with? If you

Watch TV, Get Rewards

|  by Patty Odell

A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows

Coke Gives Schools a Chance

|  by Patty Odell

Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school

Green & Black’s Chocolates Live Events: Part Focus Group, Part Lead Gen

|  by Patty Odell

Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It's asking them, through…