2013 February’s Greatest Hits

Posted on by Patty Odell

Too much love in the air in February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love. It’s a real mash up of candid words from Kellogg and Heineken; Vidalia’s fight to stave off the competition and must dos for loyalty programs. Readers also reached back into the archives to unearth favorites like a Q&A with P&G’s CMO and to review 2012 PRO Award winning campaigns in the run up to the 2013 Call for Entries, which begins March 18. So grab a cup of Joe and catch up on the month’s Greatest Hits.

1. Too Many Members Force Stonyfield to End Loyalty Program

2. P&G's CMO on Three Key Strategies, Mistakes and Anthropologists

3. Kellogg Gets Back to Simple View of Consumer Insights

4. Heineken's Global Head of Design on its Bottle Design Challenge: Q&A

5. Top 10 Must-Dos for Loyalty Programs

6. Vidalia Fights Competition with New Five-Year Plan

7. Marketers Unprepared for Cross-Channel Marketing: Forrester

8. Kellogg, Verizon use Gamification to Build Loyalty

9. 2012 PRO Award Winner: The Marketing Arm for GameStop

10. 2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald's


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.


CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.