Patty Odell, Author at Chief Marketer

Smart Johnny Walker Bottle “Talks” to Us

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

Agencies

Starbucks, Dunkin’, McDonalds Shuffle in Brand Key’s Loyalty Index

This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.

Agencies

Improve Direct Mail Response with Personalized URLs

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

Digital

6 Ways to Light a Fire Under Digital Marketing

Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.

Agencies

Surviving the Marketing Technology Evolution

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.

Agencies

My Coke Rewards Turns to Content Marketing

Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.

Agencies

Storytelling Critical to Viral Video Share

Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.

Agencies

DQ’s Marketing to “Fans,” Not “Customers,” Pays Off

As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Agencies

Wells Fargo’s Total Market Approach Journey

Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.

Agencies

Nike Uses Content Marketing Videos for Internal Communications

Content marketing videos play an important role as an internal communications tool for Nike.