Kaylee Hultgren, Author at Chief Marketer

Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

Engagement

Brands on Fire: Michelob ULTRA

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

Acquisition

Chief Marketer’s 2020 COVID-19 Marketing Outlook Report

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Acquisition

Marketers on Fire: SAP Global CMO Alicia Tillman

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Data & Analytics

Gartner Survey: CMOs’ Optimism Toward Recovery From Pandemic at Odds With CEOs’

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

Acquisition

Brands on Fire: Shapermint

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

Agencies

NerdWallet CMO on Brand Building During the COVID-19 Pandemic

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Data Driven ROI

CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

Report: Number of Female CMOs Increased in 2019, Overall CMO Tenure Decreased Slightly

The number of CMOs that are women and from diverse backgrounds increased last year, but overall tenure decreased.

Acquisition

Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto

A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.