Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
How the CPG brand views fragmentation as both a challenge and an opportunity.
Five questions to consider when investing in paid search.
Takeaways from the company’s national mobile tour.
Spooky metaverse experiences from several brands that went the digital route this Halloween.
JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
Key considerations for developing a social commerce strategy.
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.