LocBox has raised $5.1 million to help it in its quest to assist businesses running marketing campaigns to build long-term loyalty. The San Francisco-based startup positions itself as an alternative to Groupon and LivingSocial, one that is aimed at building loyalty and not running one-time promotions. LocBox aims to offer businesses a single dashboard to…
Flurry recently posted a comparison of smartphone and tablet usage, using September data from Flurry Analytics. Among the key findings is that the gender split is more even for tablet users, tablet usage spikes during prime-time television and tablet users spend more minutes per session with apps than smartphone users. According to Flurry’s report, which…
Confused.com, a price comparison website, has created a fun and insightful infographic about the types of social media “zombies” around us
Facebook has introduced a feature that lets advertisers choose which mobile devices and operating systems their mobiles ads will appear on. The new feature was quietly rolled out with Facebook’s new mobile app install ads two weeks ago. Developers using the Facebook Ads API or Power Editor can choose whether their ads will appear on…
To measure the success of your email campaigns, you need to collect the following data: massages sent, messages delivered, hard and soft bounces, messages opened, unique and total clicks, and unsubscribes. Open rates, click-through rates, response rate/conversion rate and unsubscribe rate are four metrics that will help you make sense of it all. Unsubscribe rate,…
Contest Builder, the top gamification app on Salesfore.com AppExchange, has secured $1 million from Detroit Venture Partners and ePrize. Contest Builder was created by LevelEleven to motivate sales personnel at ePrize. It uses the customer relationship management Salesforce.com database to enable managers to create contests to incentivize salespeople to book meetings, close deals, etc. Contest…
Yelp has unveiled a new feature that allows users to peruse restaurant menus embellished with photos taken by users. The visual menus are available on Yelp’s website, mobile site and mobile applications, the first such cross-platform product, according to the company. “We’ve combed the site to compile visual menus incorporating Yelp reviews and user-uploaded food…
The Fancy, a Pinterest-like shopping website, is thriving in mobile commerce. Its app enables users to brows images of objects and “fancy” the ones that appeal to them. In February, The Fancy gave users the ability to purchase items right from the website and app. In a few months, the company was raking in $10,000…
WordStream, a search marketing company, created an infographic to detail Google’s statistics in light of its most recent earnings announcement. Among the findings are: Google makes more than $100 million a day with search advertising The search engine boasts 5.6 billion daily search ad impression Google had an average of 10.9 million daily conversions (completed…
Leave it to Groupon to use Hurricane Sandy as an opportunity to target a deal to New Yorkers. The daily-deals giant is offering a deal called “International Dinner in the Dark,” which it sent to New York-area users. The deal offers a discount on two- and four-person meals at Dans le Noir in midtown Manhattan.…
