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Tech & AI
Sonos invests in agentic AI
Speaker brand Sonos is eager to have agentic AI surface operational efficiencies and handle B2B customer requests. Speaker brand Sonos likes the sound of agentic AI so much that it is piloting an agent for its business-to-business customer portal. The B2B ordering platform, which caters to Sonos’ custom integrators and distributors was in desperate need […]
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B-to-C Events
Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships
The music festival market has seen explosive growth over the last 10 years, and all signs point to its continued upward trajectory for the next 10. But the landscape is shifting, and its evolution, in some sense, has created an identity crisis for the festival scene’s biggest players. Coachella and Burning Man tickets, which for […]
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Trendwatch
Forbes’ most influential CMO Bozoma Saint John shares her top marketing tips
Former Netflix CMO Bozoma Saint John discusses how marketers need to understand culture and infuse their authentic selves into their work. Bozoma Saint John is unapologetically herself. No matter if that’s in the C-suite or the cast of The Real Housewives of Beverly Hills. Saint John’s executive tenure includes chief marketing officer at Netflix, chief […]
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Behind the News
The Human Cost Of Google’s Ad Empire
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Online Advertising
The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data
The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]
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Data-Driven Thinking
Antitrust Enforcement Works, But It Needs To Happen More Proactively
Google’s recent promise to bring more transparency to its Performance Max product—including better channel reporting and visibility into creative assets—is long overdue. It’s also not a coincidence. Years of litigation and a landmark antitrust ruling finally forced Google to acknowledge what the rest of the industry has long understood: You don’t have to control both […]
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B-to-C Events
How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.
Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and […]
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Branding/Marketing
A Rancher’s Perspective on Brand Storytelling: CattleCon Collaboration
As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release. That intersection has shaped every part of my career—as well as my home life—and it shaped one of the boldest […]
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Data-Driven Thinking
New US State Children’s Privacy Laws Continue To Reshape Digital Marketing
Last year saw a proliferation of US state laws regulating the processing of children’s data. 2025 promises to be just as active, with new rules either already in effect or coming into force later this year. Companies in the ad tech ecosystem should pay attention to the evolving children’s privacy landscape at the US state […]
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Most Read
Schmidt Brothers invests in content marketing with live cooking show for customers
Cutlery brand Schmidt Brothers knows that with a lifetime warranty for its knives, driving repeat purchases can be a challenge. So the Schmidt Brothers focuses on loyalty initiatives that engender positive brand affinity and keep its brand top-of-mind. Its most recent effort is a live, online cooking show called The Cutting Edge. In celebration […]
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