Articles by Beth Negus Viveiros

Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.

When creating copy, do you write what you want to say—or what your audience actually wants to hear?

What tech do you need to consider to talk more quickly with your target customers online?

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

The olive oil is testing connected TV ad placements with services such as Hulu and Sling to reach younger buyers.

An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.

Green tech is forcing automotive manufacturers like Hyndai and Accura to get more creative in their marketing.

Other than a lot more privacy pop-up notices for consumers, what impact has GDPR really had since it went into effect last May?