Beth Negus Viveiros, Author at Chief Marketer

Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team.

Profiles & Campaigns

AI Helps KPMG Realign Digital Marketing Focus

A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy.

Profiles & Campaigns

CMO Q&A: Promethean CMO Cheryl Miller on the Education Market

Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to
get her take on the challenges of marketing to the K-12 education sector.

Direct Marketing | Print

Thomson Reuters Gets Attention With Dimensional Direct Mail

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Facts & Figures

Easy Returns Process Crucial to Ecommerce Success: UPS

The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS.

Direct Marketing | Print

Direct Mail: 7 Tips for Making the Most of the Post

Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel.

Profiles & Campaigns

John Deere Tees Off With PGA Tour Experiences

Global Brand Management VP Mara Downing shares the marketing
secrets behind the PGA Tour’s John Deere Classic.

Profiles & Campaigns

CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.

ROI | Metrics

Less than 30 Percent of Marketers Understand ROI: Report

The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,.

Profiles & Campaigns

Get Out of the Water! Shark Week Promotions Are Back

Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event.