Is Your B2B Brand Old Before Its Time?

|  by Jonathan Paisner

Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.

Life Fitness

Digital is the New Workout for Life Fitness

|  by Beth Negus Viveiros

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.