Marketing and Digital Advertising Convergence Increases: Report
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.
Articles by Beth Negus Viveiros
Three Trends Shaping the Future of Influencer Marketing
Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.
National Championship Excitement is Electric for Ideal
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
6 Reasons to Keep Data Clean in 2018
Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.
GE Digital Stays on Top of Martech Trends
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
Bots Help American Eagle Outfitters Engage on Facebook Messenger
An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.
Better Webinars in 2018: 10 Tips
Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
Georgia-Pacific Pro’s Personal Bathroom Chatter
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.
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