Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.
Dignity Health's Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.
AI Helps JP Morgan Chase Boost Customer Engagement
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center
Are your email messages really connecting? At the MarketingProfs B2B Forum, Michael Barber shared tips for engaging readers.
Standardized customer data can lead to gains for numerous departments in an organization. Frank Guastafeste discusses how John Wiley & Sons made that happen.
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.