Beth Negus Viveiros
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Agencies
Looking for B2B Customers? See a Doctor
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.
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Agencies
The Secrets to B2B Email Success? Urgency and Clarity
If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.
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Agencies
Redesigned Website Boosts Hilton’s Mobile Search
A newly redesigned website optimized for mobile search is helping Hilton connect with travelers on the go.
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Agencies
New Database Gives Randall Reilly 360-Customer View
A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.
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Agencies
Avnet Branding Campaign Spotlights Creative Journey
Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.
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Agencies
Be Informed to Connect with B2B Buyers: Forrester
To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.
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Give Your Landing Pages a Clear Purpose
Want more conversions? Make sure your landing pages have a clear, concise call to action.
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Agencies
Trucking Firm Celadon Speeds Ahead With Agile Marketing
Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here’s how.
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Agencies
Putting B2B Marketing to the Test
Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that’s a mistake.
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Agencies
Why Your Email Closing is as Important as Your Open Rate
The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.
