Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
Articles by Beth Negus Viveiros
Video Helps HCSS Improve Sales Cycle
A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.
Q&A: How “Humankindness” Helps Dignity Health Engage Employees and Patients
Dignity Health's Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.
AI Helps JP Morgan Chase Boost Customer Engagement
AI Helps JP Morgan Chase Boost Customer Engagement
Staples’ Martech Roadmap
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
Contact Center Turns Into Revenue Center for SAS
Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center
Be Human: 10 Email Marketing Tips
Are your email messages really connecting? At the MarketingProfs B2B Forum, Michael Barber shared tips for engaging readers.
John Wiley’s Next Chapter Includes Improved Customer Data
Standardized customer data can lead to gains for numerous departments in an organization. Frank Guastafeste discusses how John Wiley & Sons made that happen.
Nerf Guns and ABM Help Cybereason Hit Targets
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
B2B Content Marketing Success Improves: Survey
Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.
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