Beth Negus Viveiros, Author at Chief Marketer

Predictive Analytics Helps Cisco Improve Sales Process

Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.

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Manchester United & Volvo Ocean Race Partnerships Boost HCL’s Profile

Sports sponsorship deals with the U.K.’s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.

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Tell Stories and Take Risks: Advice from Tim Washer

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.

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Thought Leadership Significantly Impacts B2B Buying

The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

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B2B Marketers Need to Consider User Experience in Mobile

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.

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Grant Thornton Aims for Status Go

Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.

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Civantos Receives Marketing EDGE Innovator Honor

Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.

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Creating Content to Make Your Brand Pop: Webinar

Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.

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IBM’s Iwata on the Future of Watson and AI

Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.

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Increasing Your Marketing ROI with AI: Webinar

Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.