Increasing Your Marketing ROI with AI: Webinar

Posted on by Beth Negus Viveiros

creative-ideas-doodles-640CMOs are under more pressure than ever before to prove the ROI of their campaigns and spending.

Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.

Join us on Wednesday, June 7 at 2 pm EST for “Marketing That Really Leads to Sales,” a new live webinar where we’ll showcase how to optimize the allocation of marketing and sales resources to increase marketing’s contribution to the sales pipeline.

Jeremy Bromwell, vice president of marketing at business travel start-up TripActions, and Than Tran, senior director of demand generation at EverString will share insights on how to correlate marketing spend to sales revenue.

AI can help marketers create processes to leverage insights in real time. In this webinar, we’ll offer ideas on how to make this happen across the organization. For example, the CMO can locate target accounts, the demand gen team can prioritize current and new pipelines, the event team can uncover relevant accounts by location, sales development can use account insights for call prep and customized outreach, and the content team can target companies based on similar attributes.

To learn more, join us live on Wednesday, June 7, or register to gain access to the recorded webinar on-demand. Register now!


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