Americans Watched 4.6 Billion Video Ads in May, With Hulu Leading the Way
Recent figures from comScore show that American viewed 4.6 billion video ads in May. Google Sites led all video properties in terms of unique video viewers, while Hulu led the way in terms of video ads viewed.
A total of 176.3 million U.S. Internet users watched online video in May for an average of 15.9 hours per viewer, according to comScore. A total of 5.7 billion viewing sessions happened during the month.
Google Sites led all video properties in terms of unique video viewers in May with 147.2 million unique viewers. YouTube led the way for Google, as usual.
VEVO was second with 60.4 million viewers, followed by Yahoo Sites with 55.5 million viewers, Facebook with 48.2 million viewers, Viacom Digital with 46.5 million viewers and Microsoft Sites with 46.5 million viewers.
AOL (42.3 million), Turner Digital (35.2 million), NBC Universal (30.6 million) and Hulu (28.5 million) rounded out the top 10.
Google Sites’ viewers averaged the most minutes per viewer with 311.2 in May, followed by Hulu’s viewers with 217.8 minutes and VEVO viewers with 105.1 minutes.
In terms of video ads viewed, Hulu led the way with 1.3 billion with a reach of 9.2 percent of the total U.S. population. It also led all video properties with 47.6 ads per viewer during the month, as well as a total of 560 million minutes of ads.
Tremor Media Video Network followed with 700.8 million video ad views and a reach of 21.4 percent. Adap.tv was third with 641.6 million ad views and a reach of 19.5 percent.
BrightRoll Video Network had 564.9 million views and a reach of 26.4 percent, followed by Undertone with 291.2 million views and a reach of 8.9 percent.
Overall, video ads reached 45.4 percent of the total U.S. population in May, according to comScore. A total of 2.1 billion ad minutes and 33.7 ads per viewer were observed in May.
In May, 83.3 percent of the U.S. Internet audience watched online video. The average online content video was 5.2 minutes long, and the average online video was 0.4 minutes long.
comScore also noted that video ads accounted for 12.6 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.
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