A Look at Groupon’s ‘Grassroots’ Program and Other Good Deeds
In a bit of positive press for the oft-beleaguered daily-deals company, TechCrunch has profiled Groupon’s “Grassroots” program, which aims to make it easy for people to do good in their communities. Grassroots uses the same “tipping point” model Groupon’s daily deals have. “While the exposure and raised funds are great, the real value of these campaigns is the skills and capacity-building we’re providing for these organizations,” said Patty Huber Morrissey, the company’s head of social innovation. She revisits the point that one of the main ways Groupon does good is by helping local businesses. Morrissey also notes that a “social innovation lab” is in the works, and that it will look like an incubator for social entrepreneurs. (TechCrunch)
