2025 - Page 35 of 156 - Chief Marketer

Top Marketing Takeaways From LeadsCon Connect

Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Read the takeaways from LeadsCon Connect.

cookies

The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners

Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics.

From

B-to-B Events

Experiential Marketing Trend of the Week: Potty Parties

It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up […]

From

Sponsorships

Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.

B-to-C Events

How Lego’s Multicity ‘Off Track’ Activation Drove Formula 1 Hype Among Kids and Families

In a partnership launched with Formula 1, the Lego Group went full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations popped up at U.S. F1 races, with the first taking place at the Miami Grand Prix, followed by Austin, TX, and Las Vegas. But Lego also went “off track” […]

From

B-to-C Events

How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms

Immersive entertainment experiences have seen explosive growth of late, and Grand Marnier added fuel to the fire on Sept. 19 at a historic opera house in Brooklyn, NY. As part of a strategic shift toward engaging younger, diverse consumers, the brand fused two unlikely art forms—hip-hop and ballet—to deliver “DS2 Remixed: The Ballet,” a sophisticated, […]

From

CTV Roundup

Here’s What You Missed At Programmatic IO New York’s CTV Panel

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

From

Crisis Management

PR Consolidation Is Forcing In-House Teams to Become the Agency

As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving.

From

Digital & Technology

PR Roundup: AI Workslop Emerges, PR Loses Credibility and “Reading Rainbow” Returns

PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.

From