2025 - Page 34 of 156 - Chief Marketer

AI

The Agentic Web Is Here. Are Publishers Ready?

AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.

From

Cynsiders

Overheard at AWNY

What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re hearing a lot about innovation and new frontiers in streaming TV at Advertising Week, from things like contextual targeting to new ad formats. All of that’s exciting for the future of the industry, but my biggest takeaway is the need […]

From

Shopper/Retail

Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help

AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales.

Digital & Technology

How to Make Press Releases Work for Journalists and AI Algorithms

In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.

From

Sponsorships

CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.

AI

Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

From

AdExchanger Talks

Why Media Quality Should Be The Center Of Attention

Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” he says.

From

Data-Driven Thinking

Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey

I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught. But “zero-click” […]

From

Crisis Management

Not If, But When: Data Breaches Threaten Brand Trust

Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.

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