2025 - Page 36 of 156 - Chief Marketer

Athleta Uses On-Site Search for Better Marketing Insights

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content.

Data-Driven Thinking

AI Disclosure Requirements: Navigating State Laws And Platform Rules

As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications. However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of […]

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The Big Story

The Big Story LIVE: AI Unleashed

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

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Programming

AMC’s ‘FearFest’ Brings Scares & Brand Crossover

October is a time for frights and no cable network knows that better than AMC, which has hosted its annual “FearFest” horror programming marathon for almost 30 years.

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Marketers

Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like

A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. Mike Hauptman, co-founder of AdLib and former MediaMath exec, is confident that the […]

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Digital & Technology

How AI Is Shaping the Future of PR Briefings

Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.

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Cynopsis: Sports

Cynopsis Sports 9/30/25: Lawmakers Target ESPN Deals; Paramount Forms Sports Division

Tuesday September 30, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. MORE SCRUTINY OVER ESPN-NFL DEAL A group of lawmakers sent a letter to ESPN, Disney, the NFL and MLB raising antitrust concerns around ESPN’s pending moves with the NFL. The letter—signed by Sens. Elizabeth Warren (D-MA) and […]

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AdExchanger Talks

The Economist’s POV On Remedies For Google’s Ad Tech Monopoly

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.

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Data-Driven Thinking

How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage

If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations. So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies, […]

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