Year: 2025
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Cynsiders
The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays
The stretch between Christmas and late January presents a prime opportunity for CPG brands to gain share as competitors scale back. Data from Kroger Precision Marketing shows strong momentum in restock-driven categories such as beverages, snacks, and fresh foods, alongside heightened openness to trial as shoppers reset their routines for the year ahead. Christine Foster, […]
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B-to-C Events
Author Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’
The explosion of immersive entertainment experiences just might be the hottest industry topic of 2025—look no further than our fall cover story. And in November, right on cue, author and brand marketing veteran Charles Melcher published “The Future of Storytelling: How Immersive Experiences Are Transforming Our World” (Artisan Books). Over the span of 320 pages, […]
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Cynsiders
Advanced Metadata Signals: The Hidden Engine Behind Shoppable TV
By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan. A natural step from story to sale. But what feels seamless to viewers is the result of deliberate design. Behind every seamless moment is careful analysis and orchestration of the data on the screen – frame by frame, understanding products, […]
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AI
The NYT Boasts Promising Results After One Year Testing Its BrandMatch AI Product
The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
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The Big Story
The GAM Changes On Publishers’ Wish List
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.
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B-to-C Events
Inside Cannabis Brand Spherex’s Community Skating Event Strategy
Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a roller-skating party inspired by the release of a Taylor Swift album a few years ago, Spherex discovered that its community enjoyed skating and wanted more. Around the same […]
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CTV Roundup
AdExchanger’s Top 4 CTV Stories Of 2025
It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!”
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Research
Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors
When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.
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Campaigns
Patreon Pushes Content Subscriptions in Lieu of Gift Cards for Last-minute Holiday Shoppers
Since November 2024, revenue from gifts has increased 250% at Patreon. The platform’s Marketing SVP discusses the brand’s marketing point-of-view and holiday campaign.
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Media Relations
Why PR Teams Shouldn’t Go Quiet for the Holidays
Rather than thinking of December holidays as a dead zone, think of it as one of the most efficient, high-signal periods of the year to reach journalists. Provided, that is, your pitch is relevant and on-point.
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