Topic

Year: 2025

  • B-to-B Events

    Experiential in Color Mentorship Q&A: Gerry Rojas and Natalie Azcona

    In 2025, EM expanded the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of industry professionals. We spoke with three mentor/mentee pairs about what the experience has meant to them. Mentor Gerry Rojas and mentee Natalie Azcona know all too well how the events […]

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  • Cynopsis: Sports

    Cynopsis Sports 12/23/25: ESPN Gets Technical

    A CYNOPSIS MESSAGE FROM PREMION   Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, soccer and […]

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  • AI

    6 (More) AI Startups Worth Watching

    The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

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  • Marketers

    H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing

    H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

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  • B-to-C Events

    12 Festive Brand Pop-ups and Activations Spreading Holiday Cheer in 2025

    Christmastime is here again, and our calendars, inboxes and social feeds have been overflowing with festive pop-ups, holiday markets, light shows and takeovers that have us feeling that warm, merry spirit. We’d have to travel around the world on Santa’s magic time to hit all of the brand activations taking place this month, so we’re […]

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  • Cynsiders

    Streaming Insights, Smarter CTV

    Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the year. Sarah Harms, VP of Advertising Marketing and Measurement at Roku, breaks it down. What were the biggest surprises in this year’s report? It was not long ago that marketers worried that TV audiences would become increasingly difficult to reach […]

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  • B-to-C Events

    Experiential Marketing Trend of the Week: Iconic Sculptures

    To capture the fleeting attention of passersby, you have to go big or go home, and this year, we’ve seen brands popping up towering installations of recognizable icons that have had consumers doing a double take, pulling out their phones to snap photos or even just stopping for a moment to admire the temporary monuments. […]

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  • AdExchanger Talks

    Breaking The Snap Stereotypes

    Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren’t big spenders.

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  • Corporate Social Responsibility

    Communicators Share Their 2026 PR Industry Predictions

    As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

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  • Campaigns

    Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand

    Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.