Year: 2025
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Branding/Marketing
PR Roundup: McDonald’s AI Humbug, AI Optimism and Elf on the Shelf Hits the Beach
This week’s PR Roundup examines an AI-generated McDonald’s holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an Elf on the Shelf vacation no family will soon forget.
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B-to-C Events
Think Pink: A Preview of the First-Ever Barbie Dream Fest
Physically, much of the country is battling winter weather, but mentally, Barbie superfans are already in sunny Florida basking in the glow of the first-ever Barbie Dream Fest. Indeed, the countdown is on for the Fort Lauderdale-based event, to be hosted March 27-29 at the Broward County Convention Center. The festival, billed as the “ultimate” […]
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Cynsiders
Horizon Launches HorizonOS
Horizon Media unveiled HorizonOS, the industry’s first operating system built on an open ecosystem of partners. The architecture of HorizonOS brings together three aspects of intelligence: Blu is the AI-native innovation ecosystem that translates strategy into action. It enables Horizon to deliver on enhanced “speed to insight,” where data plays a role in audience-centric strategies, […]
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B-to-C Events
Hide and Seek: Seven Ideas for Leveraging Experiential Easter Eggs
When it comes to engaging entertainment buffs, incorporating experiential easter eggs into fan activations has become non-negotiable. Not every attendee will notice or understand a brand’s subtle references to its IP, but the superfans most certainly will—and they’re actively seeking them out. Following are seven ideas for playing hide and seek. 1. HOTLINES For […]
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Marketers
The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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Cynsiders
The First-Party Data Divide: How CTV’s Economic Power Is Shifting in 2026
By Bichoi Bastha, General Manager of Dailymotion and the CEO of Dailymotion Advertising and Audience Path The streaming industry is approaching an inflection point that has little to do with content libraries or production budgets. The fundamental division emerging in 2026 is between platforms that control substantial first-party data and those that don’t. As […]
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B-to-C Events
Checklist: 10 Tactics for Building Blockbuster-Worthy Entertainment Experiences
Headline-making activations don’t appear out of thin air. Event marketers leverage a host of tactics and fan traditions to ensure their entertainment experiences slice through an oversaturated landscape.
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Social Media & SEO
Tree Hut Taps Samples and Pop-Ups to Boost Brand Awareness
Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.
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B-to-B Events
Best of B-to-B: Five Event Tactics That Generated Love and Leads in 2025
Between budget restraints, tariffs, shifting trade policies and AI everything, it’s been one hell of a trip around the sun for b-to-b event marketers. But this industry always rises to the occasion, and the meetings, conferences and exhibits delivered in 2025 were no exception. With 2026 just around the corner, we rounded up some of […]
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Branding/Marketing
The 5 Most-Read PRNEWS Stories of 2025
What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.
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