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Pittsburgh-based InventHelp has launched a new DRTV campaign aimed at inventors looking to develop and market their products.

Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results. The honor of the first email crossing my inbox in 2012

Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods' Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids' birthday suggestions and now dominate the cake demo space.

With all the holiday parties and New Year’s celebrations behind us, it’s a good time to catch up on the Top 10 stories you may have missed from Promo in December.

When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.

The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.

The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts